Marketing

16 Feb
2018

Ways to Grow Your Business With Digital Marketing

You Too Can Grow Your Business With Digital Marketing No doubt, every business owners’ is doing everything they can to keep up. Whether you are a small business, mid-sized company or large corporation, growth from year to year is always a priority. In today’s digital marketplace, targeted digital marketing strategies

15 Feb
2018

WHAT ARE THE MAIN DIFFERENCES BETWEEN SEO AND SEM?

As marketing has evolved, so has the language we use as online marketers. Regardless of your role in a company, there are a few key digital marketing acronyms with which you should be very familiar. Understanding terms like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) will only help your company

11 Oct
2017

HOW TO USE ADWORDS TO GROW YOUR BUSINESS

Google AdWords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored

09 Oct
2017

WAYS TO GENERATE MORE LEADS FOR YOUR BUSINESS

Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. Now let’s unpack some

04 Oct
2017

HOW TO CONDUCT ADVERTISING RESEARCH

Advertising Research   is a systematic process of marketing research conducted to improve the efficiency of advertising. Before you begin an advertising campaign, you should spend some time studying your audience to better understand it. As you go through this process, you might find that there are different groups of customers and

18 Aug
2017

The Important of Search Engine Optimization (SEO)

  What is SEO? Search engine optimization, is a set of rules that can be followed by website (or blog) owners to optimize their websites thus improve their search engine rankings. Why is SEO important? In today’s competitive market, SEO is more important than ever. Search engines serve millions of

12