Tips for Improving Website Content

22 Nov
2017

Are you searching for quick tips that will help you improve your website content?

Content is said to be everything because people connect more with high-quality content than thin content.

Content writing can sometimes be terrifying if not executed rightly.

If you’re having difficulties deciding on how much content you need, or how frequently you should bring up keywords, you’re not alone.

Here are some guidelines to set you on the right path:

  1. Keywords

Do you even know what keyword is? How about effective keywords?

Keyword(s) is/are a word(s) in a text document that is used in an index to describe the contents of the document.

For example, If I want to write an article to teach people “how to grow Instagram followers“, I will have to do a keyword research to understand the exact word phrase people type on Google in idea to understand what specific keyword to optimise my article for.

The general rule is to include sufficient amount of keywords in your content. You can maintain 2.5% of word count so as to avoid keyword stuffing.

2. Regularly update your content

At the bare minimum, update your site’s content at least once a year.

Admittedly, this can be quite the undertaking for sites that feature dozens of individual pages.

Don’t forget to re-evaluate your content every time you’re thinking a redesign of your website. When you change your site’s layout, you need to consider how you could maximize your content within new constraints.

3. Write unique content

If you want people to listen to what you have to say (and come back for more), write from a different angle.

Write on subjects you know well and try and take some risks, your pages need to be unique.

Many eCommerce sites copy product descriptions or paragraphs from other websites.

Such sites may be penalised by Search engines for using duplicate content.

4. Search Engine Submission

Submitting web pages to popular search engines can be an effective method to increase web traffic. It is better to manually submit websites rather than use automated services, since some employ spam and scam tactics that search engines have policies against.

5. Get the right amount of Content

Publishing the right amount of content on a regular basis is vital as an online marketer.

The amount of content may differ from company to company, but a general rule is that you need to be consistent.

Typically a page needs 300 – 700 words. But I recommend that you go as much as 1500 words if you can. It can be difficult to write that much in one sitting, but you can always split it up and publish a little at a time.

You can create a simple content outline and break it down into blocks, and this makes your pages easier to read (and easier for you to write).

I will conclude by saying,

Be sure you don’t just throw out your original information when rewriting content for your site. Doing so could adversely affect your site’s SEO.

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