Part of Google’s algorithm for search considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool.
- Increase Conversion Rate
More often than not, having an explainer video on a company’s landing page can help increase conversion from that page. Almost a third of the viewers will click to watch the video, and almost half will continue watching the explainer video till the end.
- Rank Better In Google Search
Customers would like to understand what you do in an efficient way and proceed from there. Google will rank your website higher when you have a video attached.
- Write A Killer Script
No matter which type of video you decide to go with, always start with a script. It doesn’t have to be anything fancy, but it is important to write down the key points you want your video to make, such as the benefits of using your product, the problem-solving features of your software, and what sets your business apart.
- Live Action
For businesses advertising a physical product or service, it often makes sense to actually show it with a video of real people. Most cellphones now shoot in very high resolution, which is plenty for recording a live action explainer.
Screencast is probably one of the simpler ways to create an explainer video of your software. Essentially, you run software that records your computer screen you use it, allowing you to show your actual software and how it works. Most screen recording allows you to record your voice along with the screen recording, too.
- Choosing An Animation Style
Choosing an animation style goes further than just deciding how you want your explainer video to look. In essence, selecting an animation style can set the right tone throughout your video.
- Create Your Animation
Unlike in other animated videos, explainer videos tend to follow a “less is better” approach. When explaining simple, friendly and a memorable way.
- Record Your Voice Over
Once you have all your animations in place, the next step is to add any voiceover and music tracks to your video. For those of you looking to add a voice over, make sure the quality of your recorded work sounds professional. When speaking, make sure that the script is read in a clear and steady manner.
- Share Your Explainer Video
An Explainer video doesn’t necessarily have to be confined to just your site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are smart phone compatible, whereas your sites may not be viewable on handsets.
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