TYPES OF VISUAL CONTENT YOU NEED TO USE IN YOUR MARKETING CAMPAIGN
Here are types of visual content you should be using in your marketing campaigns to ensure that your messages convert and resonate with consumers.
Nothing works better for your content than images. It’s preferable to use original images or ones taken by you, as this adds a much desired personal touch to your campaign. High quality, attractive images are often expensive to purchase or time consuming to create.
Videos are incredibly useful for presenting common problems and then showing the solutions that your product can offer. People are likely to purchase a product after watching an online video, and video has an average of life span of four years.
For presenting sets of complex data or steps-by-step instructions, your best is the incredibly popular format of infographics. Settings up this attractive visual design; you can divide a set of data into digestible bits and pieces, and help users understand the information easily.
Screenshots are the best visual tool to help offer instruction and guidance. They are particularly useful if the product or service you are offering is technical in nature.
Memes are now commonly known as images that are accompanied by humorous captions. A simple image with a funny caption will resonate with younger audiences who appreciate good humor and a little irony.
Presentations are now more popular than ever. Create a professionally-looking presentation with lots of insightful content and you are guaranteed high share ability. Post it on Slide-share to extend the reach of your brand to new channels.
Charts, graphs, and maps bring data to life in an engaging way. Plus, choosing attractive shapes and colors will only render your content more shareable.
Highlighting a question visually is one way of inviting your audience to give feedback. It’s the fastest way to get your reader thinking and connected.
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