11 Oct

Google AdWords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”.

Online advertising with Google Ad Words is one of the most effective ways to reach new customers and grow your business.

  1. Use More Landing Pages

A common mistake among companies new to AdWords is to direct all click through to the same landing page. Instead, create multiple landing with slightly different target audiences, as this can help you target more specifically and increase your chances of converting leads.

  1. Bid On The Right Keywords

Bid on keywords that provide a good return and cast off keywords that have proven to be ineffective.  Use “Broad Match”, “Phrase Match”, “Exact Match”, and “Negative Match” efficiently.

This tactic will improve your campaign’s performance and will not turn away potential customers.

  1. Keep In Conjunction With SEO

When you keep in conjunction with SEO development you are able to segment visitors by source, determine which keywords are producing the best results and make data driven decisions.

  1. Add Content To The Destination

Whether your ads leads to landing pages or your business’ homepage, it is vital that you regularly update the content to keep visitors coming back and engaging with your brand. Make sure to write content that is complimentary to your ads, both in language and topic. Ideally, potential customers should feel like they are communicating with a person, not marketing campaign.

  1. Evaluate Your Google Account Regularly

No matter what, you and your digital marketing agency need to regularly evaluate your Google AdWords account. Take time to regular adjustments, and optimize your account accordingly to get best results.

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