MASTER YOUR LOCAL SEARCH ENGINE OPTIMIZATION GAME IN 8 SIMPLE WAYS
Every local business wants to rank higher on Google because they rely on search engine giant to drive website traffic, phone calls and physical location visits. While every small business owner might not know what it takes to rank on top of Google, they do know that most of the traffic comes from those top positions.
- PUBLISH NEW CONTENT REGULARLY
When you publish content on a regular basis the search engine spiders will begin to crawl your website more, and they will begin to view your website as an authority if you remain consistent.
- MAKE SURE THAT CONTENT IS FOR YOUR CONSUMERS
If you create content with Google in mind and it ends up being stuffed with keywords you are only hurting your website not only can this type of low quality content trigger a Google penalty, but it will also push away your website traffic.
- CREATE CONTENT FOR OTHER WEBSITE WITHIN YOUR INDUSTRY
Think of a great blog post topic and approach websites that allow guest bloggers. Always structure your pitch to focus on providing a great piece of content.
- CLAIM YOUR BUSINESS ON GOOGLE BUSINESS LISTINGS
Google My Business (GMB) is technically a directory, but is big enough to deserve its own section. It’s very important for local businesses to claim their Google My Business. It’s free and can get you incredible exposure if you’re optimized enough to show up in Google’s local three-pack.
- GET REVIEWS
Positive reviews can impact how high your business ranks in search engines. It also affects the insight that people have of your business, and the possibility of them clicking on your site.
- CREATE SERVICE SPECIFIC PAGES
The easiest way to improve the content levels on your site is providing more information in terms of what your business does, and who it helps.
- OPTIMIZE ALL PAGES FOR LOCAL SEARCH
It can also mean that you make your website more secure, and faster loading for those browsing it.
- BUILD LINKS TO YOUR WEBSITE
Link building is an integral part of any SEO campaign.
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