How to Advertise on Facebook

15 Aug
2017

Facebook Advertising

How to advertise on Facebook

There are over a billion people using Facebook, and Facebook lets you put up ads to reach just about any group of people you can imagine. Some people prefer to advertise on Google, where you can find more active buyers. Yet, Facebook allows you to reach any segment of people, anywhere, with a very short setup time.

To set up facebook advert follow the steps below;

Step 1: Choose your campaign objective

Choose your campaign objective based on the most important metrics for your business and your goals for this particular ad.

Keep in mind that for conversion-oriented objectives you can pay per action, but for exposure objectives you will pay for impressions.

Step 2: Target your audience

Remember: Effective targeting is key to maximizing ROI—and there’s no shortage of ways to target your audience on Facebook. In addition to targeting by location, gender, and online behaviors, you can hone your audience based on the following:

Connections: You can target people who are either connected or not connected to your Facebook Page.

Custom Audiences: You can build your own audience of people who have already interacted with your business on or off Facebook.

Lookalike Audiences: This lets you target people who are similar to your existing most valuable audiences.

Step 3: Set your budget and schedule

Next, you decide how much money you want to spend on your Facebook ad. You can choose a daily or lifetime budget, then set the start and end dates if you want to schedule your ad in the future, or choose to place it live right away.

Facebook budget

Step 4: Create your Facebook ads

One option is to promote an existing post. If you would prefer instead to create a new ad, first choose your ad format, then enter the text and media components for your ad. Making sure you conform to the Facebook ad image sizes mentioned above for each format.

Create facbook ad

Use the preview tool at the bottom of the page to make sure your ad looks good for all potential placements (mobile, desktop news feed, right column, and so on). When you’re happy with your choices, click the green Confirm button to submit your order, then wait to get an email from Facebook notifying you that your ad has been approved.

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