Digital content marketing, which is a management process, using digital products through different electronic channels to identify, forecast and satisfy the necessary of customers. It must be consistently provided to maintain or change the behavior of customers.
Way of digital content marketing
Combination of the supply chain and the users’ experience
The supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and distributors and customers separately. In this process, distributors manage the interface between the publisher and the consumer, then distributors could identify the content that consumers need through external channels and implement marketing strategies.
Interaction with the consumer through electronic service
Electronic services refer to interactive network services. In the electronic service, the interaction between the customer and the organizations mainly through the network technology, such as using Email, telephone, online chat windows for communication.
What is Content Marketing?
Is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not absolute promote a brand but is intended to stimulate interest in its products or services. Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content.
Benefits of Content Marketing
1. More on-site content.
It may seem like a simple observation, but more time spent on content marketing means you’ll have more content on your site.
2. Higher visibility in search engines.
Every new post you add to your blog is another page that Google’s going to index. More pages doesn’t always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries.
3. Higher domain authority.
Writing more, higher quality content will increase the perceived expertise, authority, relevance, and trust of your site. If that content earns more inbound links from external sources, your website’s domain authority will increase even further.
4. Improved brand reputation.
When people read your material, they’ll be building an impression of your brand. If they find what they read helpful, informative, or enlightening, they’ll think more highly of your brand.
5. Build brand awareness, trust and loyalty
People consuming your content will start to build an impression of your brand. Publishing informative, well-researched content means your business will be seen as authoritative and trustworthy.
6. Reach an audience who may avoid ads
Using content rather than traditional advertising can help you reach potential customers who may use ad blocking software or actively avoid or ignore traditional advertising.
7. Keep costs down
There are no media placement costs and most work can be done in-house so spend can be kept low.
8. Increase traffic and conversions
Quality content draws your audience to your website, boosting web traffic. Once they are on your site, you can persuade them to register or make a purchase (i.e convert).
9. Support your other marketing tactics
Good content is important for the success of many other marketing tactics, such as search engine optimization, social media and public relations.
Businesses focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out and completion rates at the check-out. Altogether, these form a conversion funnel.
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