Digital marketing is an umbrella term for all of your online marketing. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Marketing has always been about connecting with your audience in the right place and at the right time.
Search Engine Optimization (SEO)
SEO is the process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Social Media Marketing
Social media marketing practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
PPC ultimate goal is to help a company’s website reach rank #1 within Google by bringing in high quality, targeted traffic.
Content marketing is king.
We live in the age of information.
Content marketing makes content management and marketing a highly valuable skill, especially for startups.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
One of the single most important parts of digital marketing is analytics.
In any marketing campaign, it is essential to run tests, track data, and then analyze that data to determine how you can improve and overcome marketing plateaus.
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
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